Infographics are highly visual graphics that interpret statistical results and can include images, charts, and minimal texts for an easy understanding overview of a topic (Joshi & Gupta, 2021). The infographic chosen in figure 1 above presents information about marketing and consumer using charts, graphs, and images with a minimum amount of text. The data is presented more conveniently, and it is easier to understand the subject information at a glance. The selected infographic includes three parts: visual, content, and knowledge (‘‘Infographic: 20 statistics on consumer shopping trends,’’ 2018). The visual part entails images and background representing the information directly connected with the theme. The content is represented by facts and statistics, while the knowledge involves insight into the data presented. The chosen infographic effectively shows the research results in different data visualization methods, including time series, statistical distributions, informational processes, and comparisons (Joshi & Gupta, 2021). As a time series, the infographic presents America’s online shopping statistics in a chart showing how the trend varies yearly, monthly, weekly, and daily.
As a time series, the presentation of information entails a series of events and values, thereby delivering information considerably about how marketing and consumer trend change over time. The infographic also presents data that inform statistical distribution using frequency and numbers which show the percentage of consumers regarding the trends. The infographic used charts as a helpful tool for communicating the data presented graphically to allow the audience to see the meaning behind the numbers (‘‘Infographic: 20 statistics on consumer shopping trends,’’ 2018). It is also easier to show trends and comparisons using charts. The use of informational processes offered better guidance for data being presented. Therefore, given how the research results about today’s consumer shopping trends have been delivered, it is an excellent way to present the data as it is clear and concise.
20 statistics on consumer shopping trends. [infographic](2018). Omnichannel Marketing & Data Provider – V12. Web.
Joshi, M., & Gupta, L. (2021). Preparing infographics for post-publication promotion of research on social media. Journal of Korean Medical Science, 36(5).