Cultural Intelligence and Global Business Operations

Paper Info
Page count 5
Word count 1491
Read time 6 min
Subject Business
Type Essay
Language 🇺🇸 US


Globalization is the process of making the corporate setting more sophisticated and dynamic, necessitating cultural context understanding for multinational firms to operate effectively. Workers with a high capacity for creative intelligence are critical in overcoming divisional and competence gaps in many companies. Cultural intelligence drives creativity and innovation because one can effectively integrate multiple perspectives and diverse resources in the workplace. Cultural intelligence comprises cultural understanding, cultural consciousness, and cross-cultural abilities. Multinational corporations necessitate global organizational skills, which require cultural intelligence proficiency among those engaged.

Meaning of International Management

International management is the actions of managing the operations of a business in a company or organization serving markets and performing functions in more than a single country. Global management requires skills and knowledge beyond the normal expectations of the business. This knowledge and skills include familiarity with the competitive conditions and the local market, financial and legal environment, management across borders, and should have the capacity to do multicurrency transactions (Foss & Pedersen, 2019). These skills are more advanced, unlike those required in management within a nation’s borders.

Roles of Global Managers and Leaders

Although foreign managers perform the same responsibilities as fundamental managers, they must adapt their characteristics to higher values and situations. The international manager is involved in planning how the business will be carried out globally. The planning consists in knowing whether the company will need to export, enter joint ventures, or operate as multinational cooperation (Foss & Pedersen, 2019). The international management is also attending to the organization to ensure the business adapts to the environmental and cultural differences of the host countries.

Difference between International Management and Management in the US

The international managers are participating in staffing, where they need to be familiar with the target country’s national labor laws. They are concerned with deciding the number of personnel to be hired or where there is a need to transfer home-based employees. International managers are also involved in directing and cross-cultural management (Luthans & Doh, 2018). There are communication and language barriers; hence problem-solving skills differ and other aspects, such as incentives and informal employee relations.

Global marketing varies from administration to management and is solely concerned with activities inside the borders of a country and its traditions. Global management deals with more than one country, which necessitates diversity of cultures, and there may be language barriers, unlike in direction. International managers are interested in more complex operations and vast variables regarding complexity (Contractor et al., 2019). Competitor analysis is more complicated in international governance because it involves several countries’ competitors.

Strategies are Used to Determine How an Organization will Compete Globally

Competition in business is a global idea; many entrepreneurs compete in business, which eventually leads to the introduction of new ideas in the market and, therefore, improves marketing ability. Competing in an industry requires an organization to have defined strategies to overdo its opponents. In fact, different organizations have different methods, but there are the most used strategies used by businesses to stay competitive (Rui et al., 2021). The standard techniques include the usage of multiple partnerships to derive efficiency, innovation from organizations, the use of solid strategy in the market, strictly following the labor laws, and focusing on the speed of the market.

Meaning of Risk Assessment for International Management

The risk assessment identifies hazards that negatively impact an organization’s ability to conduct international business. It helps analyze and evaluate different hazards that may hinder global marketing (Adiguzel, 2020). The risk assessment has developed various measures that help curb the inherent business risks to avoid this. The actions that can be imposed include the provision of standards, processes, and control that work to reduce the impact of business risks on the global market.

Challenges that Exist for Organizations who Seek to Compete in the Global Marketplace

Challenges in marketing hinder the typical day-to-day running activities in the global market. It negatively affects the competition in marketing as the usual language barrier is the biggest challenge facing the competition worldwide. Different organizations have tried to employ a straightforward language that most people easily understand to reduce this. Political risks are another challenge facing the marketing sector as they instill fear in the general buyers and sellers in the market (Lee et al., 2018). Hence, lowering the flow of goods in different countries reduces competition in the global market. Another factor that causes a challenge to compete in the market is the economic risks and cultural risks where each community demands respect for each person’s culture and norms.

Factors that Organizations Should Check before Investing in International Markets

Organizations have rules that usually govern them in joining different markets, such as the global market, and running usual daily activities. Identical to each community, they possess different rules that each organization should follow or respect to enjoy freedom in the community (Adiguzel, 2020). Therefore, an organization should focus on the norms and culture of global markets if it fits the organization. The global market involves running a business around the world, and therefore, each organization should fore to respect the political and legal of different communities, usually trading globally.

Kentucky Fried Chicken Global Operations

I chose Kentucky Fried Chicken as my ideal organization to work with. On reviewing the global operations, I have found that they usually operate as a restaurant and give house rents to different people globally as a hotel where people go to eat their meals (Li et al., 2020). The organizations also have other challenges in running the business globally. Therefore, the company feels they could remove the problems, the organization would attract one person at a time and get satisfied (Niu, 2020). It happens to be the greatest challenge in the market, but the organization introduces different solutions.

Challenges and Opportunities Associated with the Company

On the other hand, the company has achieved different aspects globally. Several potential risks frequently affect Kentucky Fried Chicken’s marketing; the hazards include; higher employer rates, untrustworthy suppliers, unhealthy food menu, and negative publicity (Li et al., 2020). Kentucky Fried Chicken has the strongest global markets in the United States, Japan, and China, participating in the worldwide market. Kentucky Fried Chicken tries its best to fit society by creating opportunities for the community and improving nearby markets.

My Cultural Intelligence Potential

My cultural intelligence potential is moderate because I have a general understanding of other cultures. Globalization requires people to interact effectively with people from different cultural backgrounds; hence it is essential to have the best cultural competency and knowledge in the modern world (Niu, 2020). To improve my cultural experience, I will read information about different people, interact with groups of individuals from diverse backgrounds and make friends with such persons. The report will enhance my understanding of how different cultures express their feelings through communication. I will be able to consistently find out what makes a particular culture distinctive, assess why it is remarkable, and know how to forecast distinct communication patterns while engaging with individuals from diverse cultural backgrounds.

Personal Goals to Prepare to be More Culturally Intelligent and Globally Aware

My goal will involve enhancing my cross-cultural skills to interact with others effectively. The related skills involve relating well with others, tolerating uncertainty, adaptability, empathy, and perceptual acuity. Relational skills involve enjoying talking and interacting with individuals who are different. At the same time, tolerance is developed by staying calm when there are ambiguities and unanticipated changes during intercultural interactions. I will improve my cross-cultural skills by experiential learning, which will involve working in a setting with foreign cultures or where I will get an opportunity to understand different cultures and view various issues and behaviors.

How I fit into the CQ Model in Livermore’s Text and the Training Needed

I fit into Livermore’s cultural context not as well as I wanted because I need some improvements to ensure I can effectively interact with people from different cultures across the world. Four capabilities of knowledge and strategy guide Livermore’s definition of cultural intelligence. I need to learn more than two languages to add to English which will need training.

The International Market I Would Like to Work

Some of the areas I would like to work at the international level include China and some parts of Europe, which will require a better understanding of their culture.


Cultural intelligence involves different components such as cultural awareness, cultural metacognition, and cross-cultural skills. Globalization has changed how businesses operate by making it impossible to ignore cultural differences. While working in different global markets, companies must be willing to embrace other cultures by understanding their way of life and how it may affect business productivity. Some ways to improve cultural intelligence for employees include learning cross-cultural skills, working in different cultural settings, learning to address personal biases, and practicing new languages. Cultural intelligence is necessary in the modern world where globalization has made it possible for businesses to operate in culturally diverse markets.


Adiguzel, Z. (2020). Examining the effects of strategies, competition intelligence, and risk culture on business performance in international enterprises. In Handbook of Research on Decision-Making Techniques in Financial Marketing. IGI Global, 115-144.

Contractor, F., Foss, N. J., Kundu, S., & Lahiri, S. (2019). Viewing global strategy through a microfoundations lens. International Strategy Journal, 9(1), 3-18.

Foss, N. J., & Pedersen, T. (2019). Microfoundations in international management research: The case of knowledge sharing in multinational corporations. Journal of International Business Studies, 50(9), 1594-1621.

Lee, J. J., Jaatinen, M., Salmi, A., Mattelmäki, T., Smeds, R., & Holopainen, M. (2018). Design choices framework for co-creation projects. International Journal of Design, 12(2), 15-31.

Li, C., Mirosa, M., & Bremer, P. (2020). Review of online food delivery platforms and their impacts on sustainability. Sustainability, 12(14), 5528.

Luthans, F., & Doh, J. P. (2018). International management: Culture, strategy, and behavior. McGraw-Hill.

Niu, W. (2020). Intelligence in worldwide perspective: A twenty-first-century update. In R. J. Sternberg (Ed.), The Cambridge handbook of intelligence. Cambridge University Press, 893–915.

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EduRaven. (2023, April 8). Cultural Intelligence and Global Business Operations. Retrieved from


EduRaven. (2023, April 8). Cultural Intelligence and Global Business Operations.

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"Cultural Intelligence and Global Business Operations." EduRaven, 8 Apr. 2023,


EduRaven. (2023) 'Cultural Intelligence and Global Business Operations'. 8 April.


EduRaven. 2023. "Cultural Intelligence and Global Business Operations." April 8, 2023.

1. EduRaven. "Cultural Intelligence and Global Business Operations." April 8, 2023.


EduRaven. "Cultural Intelligence and Global Business Operations." April 8, 2023.


EduRaven. 2023. "Cultural Intelligence and Global Business Operations." April 8, 2023.

1. EduRaven. "Cultural Intelligence and Global Business Operations." April 8, 2023.


EduRaven. "Cultural Intelligence and Global Business Operations." April 8, 2023.