How has the creation and design of your company website affected the customer ordering process?
The website has enabled customers to shop online; they can easily access a list of products that the company has in store and their respective cost. Products that have a discount or are “on-sale” are displayed on the website to enable customers to make a variety of choices. After making a selection, the website offers customers a chance to make an online order, request for delivery, and make payments via online payment applicable in the company.
How has your website affected the recruiting of potential employees?
Through the website, vacant employment places in the company will be advertised. Potential employees will be given a chance to apply for posts they qualify. Other than applying for positions available, potential employees can post their curriculum vitae, thus in the event the company is in need of a certain kind of employee, they can get them from the curriculum vitae on their website.
How has your company website affected your customer service in dealing with customers?
The website will assist customers to air their views on the company, make inquiries, and seek clarification on certain issues affecting the company. This will be a platform for the improvement of customer service delivery and offer a platform for service improvement.
What drivers does your company use to make changes to their website?
The company will be considering the brand growth and differentiation as the driver to make changes to the website; to know whether the company has a strong brand, the company will be using the response it gets from its customers.
How has the company website affected communication within the company, and with the customer?
With the website communication with customers has been enhanced; customers can use the system to offer their view, seek clarification or ask some questions and on the other hand, the company can respond to the issues thus improving communication.
How does your website give you an advantage over your competition?
A website is an advertising tool that offers customers the opportunity to buy goods from the comfort of their homes. It will facilitate the improvement of customer service; communication and sharing of opinions and feedback assist in further improving products and customer service; the above are competitive tools to outdo competitors.
Who within the company determines what design changes need to be made to the website?
The head of information and communication department in conjunction with other departmental heads will be determining changes in design, and always ensure what has been posted on the websites was worth posting.
How does your company use its website to stay on the cutting edge of always-changing technology?
With the website, the company can continue improving its technology as it acts on customer feedback and making improvements as recommended by its research and communication department.
How did the creation of your website affect your sales?
The creation of the website leads to improved sales in the company; there were increased customer numbers who were using the website to make their purchases from the company. Sales have further increased with improved customer service and product differentiation.
How has your company website made your company more marketable?
A website is a marketing tool that the company will be using to get their products to the market; this additional method of marketing makes the company enjoy an increased market base where it can display and sell its products. With the widened market, the company will become more marketable and increase its market numbers/share of the market.
How has social media affected the design and effectiveness of your company’s website?
With the growth in social media, companies are adopting the method as their sales and marketing methodology. Using the tool, the company has opened a social media account through which it will be interacting with its customers online. Using the accounts, customers will be allowed to give their suggestions on certain issues and the company will be responding to them in the fastest period possible. Social media are marketing tools that when well used can give a company a competitive advantage over its competitors.